About

Ahmedabad-based Babita Jain, an entrepreneur and artist is behind Prana, a lifestyle fashion and home accessories brand. The label includes a range of scarves for women and their best friends, dogs.

Prana is an Indian brand with global values that resonates with its audience with its unique concept of hand-illustrated artworks, unique fashion accessories, a conscientious capsule line and luxe pet fashion. Prana is contemplative yet dynamic, a brand which stimulates a conversation about aesthetics, well-being and optimal living.