The brand House of Prana was launched in 2018. It was born from a simple idea of deep meditation. It is a lifestyle brand for the adventurous customer who wants both; color and style in their life. The House of Prana stands for styles that our fluid and open to imagination. Our customer is independent, self- assured, has a unique trend-agnostic sense of style that is timeless.
It is a label with international sensibility that has Indian roots, yet contemporary. We believe in providing the Indian comfort with a touch of modern luxury and style in one wrap. Once created they are used as digital prints to produce beautiful scarves for women and Men's scarves and pocket squares.
Babita jain is the founder of The House of Prana, a lifestyle, fashion, and artwork and home accessories brand. Prana is an Indian brand with global values that resonates with its audience with unique concepts of hand-illustrated artworks and unique fashion accessories. Prana is contemplative yet dynamic, a brand that stimulates a conversation about aesthetics, wellbeing and optimal living.
I have 5 + years of experience in a luxury brand environment and 15 + experience in the garments sector as a whole with an eye for commercial fashion and detail in product styling. My creative style is abstract as I aim to evoke a therapeutic and emotional connection through my work. All the art designs in my collection have been created by me. Once created, they are also used as digital prints to create different lifestyle and home decor products like scarves, clothes, cushions, tablemats and trays.
The main unique aspect of my art is the vibrant use of colors. Out of all the different approaches that already exist; I think my sense of color sets my pieces apart from the rest available in the market. I completed my education from Lady Shriram college, Delhi in 1989. And in my free time, I like to paint, cook and read. I also enjoy traveling to new places and learn about different cultures.
My art journey began in school where fine art was my favorite subject. I loved playing with colors on canvas especially with the ombre effects. Born in a Garment export family, I soon joined her family business after graduation. A quick learner equipped with good creative skills I have gathered a profound understanding of textile and different color concepts and their application in design making. After gathering extensive experience in the garment business I finally launched House of Prana in August 2018. Via my brand, I design exquisite fashion items in line with the brand’s aesthetic. My team and I manage the entire product design process, from initial market research to mood board creation to sketching/designing to delivering the end product.
House of prana aims to evoke a therapeutic connect with our customers by elevating sensibilities, as it embodies the qualities of living more with less. Through Prana’s accessories, women can dress up and dress down based on the occasion without falling prey to over consumption, especially after covid when everyone has started to be conscious of their needs and are adapting to a sustainable lifestyle.
I wholly owe my journey from an artist to an entrepreneur to my daughters as they were the ones who made me realize my love for art and fabrics after a sabbatical of almost 20 years. they also helped me brainstorm a brand name - Prana, designed the logo and website for me and guided me to dive into some research on my competitors so that I could be well versed with the current market scenario. I am truly grateful to them for my entire entrepreneurial journey. My art’s inspiration came from the soul, so I finalized on the name Prana, i.e. breath, considered as a life-giving force.
|Name of Founder
|Ms. Babita Jain
|Year of Establishment
|Nature of Business
|Supplier, Retailer, Wholesaler & Trader
|Number of Employees
|Below 10 People
House of Prana
14 Ornet Park-1 Sindhu Bhawan Road Opp. Oxygen Park, Bodakdev, Ahmedabad, Gujarat - 380054, India
Mobile : +91-9898054540, +91-9054333936
E-mail : Pranabybabita@gmail.com
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